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Visualization of innovative N340 streamway

The province of Overijssel, in conjunction with the Advisory Service for Transport and Traffic, has studied the feasibility of an innovative streamway. At issue is the N340, a two-lane road 16 kilometers in length between Zwolle and Ommen, where an improved and safer flow of traffic is desired.

In order to demonstrate the value added in the innovative design, visualization was required. Oranjewoud produced a 3D animation film and an interactive 3D model in a short period of time. These constitute an essential and positive contribution to the communication lines revolving around this innovative design.

 

The novel streamway N340 includes a three-lane road with passing lanes and a so-called cable barrier. The striking new design came about after the study indicated that expanding to a four-lane road was going to be too expensive and complex.

Increasing traffic flow and safety

The result is a variant on a stretch of road that increases traffic flow and safety, while limiting cost and the use of space. Of special note and completely new in the Netherlands is the use of a cable barrier, a narrow separator consisting of piles with steel cables that function as alternative to a guide rail. In addition the design envisions a passing lane that changes direction every 1,500 meters.

Interactive presentation

In order to properly convey the design and to engender enthusiasm, Oranjewoud was called in to prepare a 3D visualization. The result is an animated film in which the layout can be seen from the perspective of a car or a helicopter. The film was presented to the provincial states of Overijssel in 2004 and was also shown at a convention on traffic safety.

Strong support

The visualization proved a strong support for the design. Managers responded positively and agreed to further elaboration of the design. Oranjewoud created a preliminary design in a 3D (VR) model for interactive presentations for informational sessions for residential neighbors and other interested parties in a follow-up assignment. The interactive 3D model provided a great deal of clarity when answering questions on the visual or spatial consequences of the design.